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created over 2 years ago | Tagged: |
2martens
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Look out for a fleet of Penhaligon’s scented taxis which hit the streets of London this week. Each one will smell of a different fragrance inside and the drivers have all been trained to talk about the various products. The cabs have been wallpapered outside with the various scents’ labels, with funky ads adorning the fold-up seats (see below). It’s more 360 communication and all that, but also a great evocation of the brand’s soul – wittily, eccentrically British and premium, without being stuffy. After all, a ride in a scented cab is sure to be an improvement on the usual experience over the summer, and I can’t wait to hear the driver’s patter.
