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Student Spotlight: Maintain
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created 2 months ago | Tagged: |
Herfblack
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Dong Heuk Choi is a third year student at RMIT University in Melbourne. More pics and details following the jump.
"Maintain is a premium line of Genever Gin, the preferred Gin of cocktail aficionados, targeted towards professional gentlemen in their late thirties. Maintain is blended, distilled and bottled in Holland, the home of Genver Gin.
The sparkling deep blue bottle and label is perfect for the gentleman who enjoys premium quality beverages."
think we need to be a bit more objective with our designs rather than satisfying our egos. Package design is not about you, it's about the consumer. How can we even begin to consider this good design when the primary objective has been missed completely - the brand name!? I don't wish to slam this poor guy in particular, but it seems that students now more than ever are focusing on making things pretty rather than solid, comprehensive design solutions. This is not real world design, and if it was I would suspect the client would want their money back. Again - apologies for the tough love. Dong - you seem very talented, but fundamentals must ALWAYS be considered first. Only from there can our imaginations come into play.
