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created over 3 years ago | Tagged: |
Locke!
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Well, if you spot your competitor marketing themselves in an interesting way then it’s logical that you will want to get in on the act too. And this is exactly what KFC is doing from July, reports J-Cast. Keeping with the chain’s trademark red theme, customers will be able to enjoy their KFC cuisine in new designer branches. The inside of the store features digital monitors and the exterior will have LCD screens. KFC is aiming especially for young female consumers and, starting with three stores in this quarter, will expand to one hundred outlets in three years.
Basically this is offering the typical (and very familiar) fast food experience but with luxury surroundings. Even the usual menu will be there at the usual price, plus some original (and no doubt more expensive) items.
