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The diaper maker calls its product the “biggest innovation” for the company in 25 years: a diaper that’s 20 percent thinner and “greener” than earlier versions. But Rosana Shah�a>��s daughter broke into a rash last December after she wore the new diaper. “In December, we bought our regular Cruisers and I noticed that my daughter’s skin was red and hot to the touch,” Shah, a resident of Baton Rouge, Louisiana, told ABC News. She tried complaining on Pampers’ website, with little success. So Shah decided to protest by creating a Facebook page so people could rant about the new innovation. It would be helpful “so people didn’t feel so dislocated and confused,” she said.

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In the beginning, there were only about 20 members, but when the Dry Max diapers officially launched in March, membership numbers increased. The new diapers had gone on sale in the old packaging some months before the release of the new package. Many parents, claiming the diapers are causing rashes and blisters on their babies' backsides, have uploaded photographs on Facebook as evidence.

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Pampers spokesman Bryan McCleary said: “Our hearts go out to any mom and dad and baby that are experiencing this. We know how difficult this is. But this is Pampers’ most thoroughly researched and tested new product since we invented the disposable diaper back in the 1960s.”

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