created over 3 years ago | Tagged:
The new Old Spice Fresh Collection ($5) at first seems a bit odd (who really wants to smell like "well-known lands" from across the globe?), but these subtle-scented antiperspirant/deodorants are indeed worthy of their worldliness. The destination-inspired, light-yet-manly scents include (in our rank of freshershist to fresh): Matterhorn ("smells like ice, wind & freedom"), Denali ("smells like wilderness, open air & freedom"), Cyprus ("smells like limes, an ocean breeze & freedom"), and Fiji ("smells like palm trees, sunshine & freedom"). Do your armpits a favor and introduce them to the world.
Old Spice (NYSE: PG) today announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines the great protection guys have come to know and expect from Old Spice, with a blend of fresh fragrances that are subtle and not overpowering. Fresh Collection is inspired by four well-known lands from across the globe, each one containing scent notes familiar to that location:
Old Spice Fresh Adventure Internship To celebrate the Fresh Collection launch, Old Spice is seeking two qualified candidates for internship positions to explore where freshness smells from, embarking on a unique journey enabling them to live and breathe all of the experiences that Fiji and Matterhorn have to offer. In May, two candidates will be hired to participate in the Old Spice Fresh Adventure Internship. As part of their job requirement, the interns will be reporting on their scent-inspired adventures via social media channels and a special blog on www.OldSpice.com. Prior to traveling, each intern will be outfitted with $5,000 and an itinerary of “jobs” to complete and document while on location such as:
Don traditional Swiss lederhosen and tear up the mountain while snowboarding some of the world’s best snow. Attach 10 Velcro-padded sticks of Old Spice Matterhorn to the Lederhosen suspenders and hand out to 5 other skiers and snowboarders on the mountain – while yelling out “You smell like Matterhorn!!” – at the same time. Use your helmet cam (provided by Old Spice) to capture video of you in action – and reaction shots.