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How to Redesign Health Care
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created 4 months ago | Tagged: |
Gleno
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It currently costs employers, on average, nearly $11,000 per year per employee for health insurance. In 2019, it's going to cost $28,000. That means the 90% of Americans who have few medical needs every year will soon be paying $28,000 a year for the privilege. This is insane.
Going to the doctor, having routine surgery, buying bulk medications online—all could be radically reinvented with the application of one type of medicine: designed disruptive innovation. Combining the principles of disruptive innovation with design thinking is exactly what health care in America needs. We need to disrupt the current business model of health-care delivery. And we need these disruptions to be designed experiences that are consumer-focused. Imagine: a health-care experience truly on par with a visit to the Apple (AAPL) Genius Bar or buying a book from Amazon.com (AMZN).
Today's health-care delivery processes are unpleasant for multiple reasons. Patients aren't the real customers; insurance companies are. Doctors profit from sickness. Most importantly, the fee-for-service business model values quantity over quality. When doctors are paid for the frequency of illness and treatments in an aging population, health care will inevitably become more expensive—until eventually it becomes financially out of reach for many consumers.
