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created over 3 years ago | Tagged: |
Locke!
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Payless ShoeSource, the retailer well-known for democratizing the latest fashion, design and ideas in footwear and accessories for all to enjoy, today announced an alliance with Maesa Group, recognized as the most comprehensive "Beauty-on-Demand" product resource, to create a collection of new beauty and body care products to be available exclusively in about 1,500 Payless ShoeSource stores this fall.
This move extends Payless' position beyond shoes, handbags and other accessories and into a new product category for the retailer. Payless expects to expand the new product offering beyond the initial 1,500 stores to additional stores in the future and said the new lines will be sold under two brand names: Zoe & Zac and Unforgettable Moments. The forthcoming new products will include a range of body care and beauty items such as lotions, creams, butters and shower gels for body, hands and feet; fragrances and mists; color for eyes and lips; as well as nail polishes, among others. Like all Payless products, the new beauty merchandise will be available at a great price -- as low as $2.99 an item.
