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created over 3 years ago | Tagged: |
August
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Ralph Gilles, v.p. of design for Chrysler, confirmed today that the retro-ride is headed to America three years after debuting in Europe. The comment came during a speech before the Chicago Economic Club in which Gilles called the 500 a symbol of how well the Fiat-Chrysler partnership is working out.
The 500, which perfectly updates the adorable Cinquecento, could take a nice chunk of the market that’s gone to Mini. But it also could go after the Toyota Yaris and Honda Fit, Reid Bigland, president and CEO of Chrysler Canada, told Canadian Press today when the car was unveiled at the Canadian auto show.
UPDATE: 9:30 a.m. Feb. 12: Gilles didn’t say what the 500 might cost when it gets here, but for what it’s worth the car starts at £10,700 in the U.K. That comes to about $16,706 at today’s exchange rate. One reason Fiat is building the car in Mexico is to keep the price down when the car is introduced to North America.
