CultureWaves does not fully support Internet Explorer or Safari right now. Please install and use Firefox.

Designers Roni Hirshberg and Audrey Bressa-Valcourt share in the design process, each adding their distinctive personalities while creating a cohesive collection. Using organic cotton and recycled polyester alongside other sustainable fabrics such as Tencel and micro modal, the duo aims to always choose materials that don't leave such a heavy environmental footprint and hope that one day this will be the norm for every label.

www.coolhunting.com

Their brand philosophy also includes supporting NYC's rapidly disappearing garment district, where each Generation Love tee is produced and embellished by hand. With an interest in mixing fabrics and textures, the spring collection includes organic denim and plaids sourced from Japan and France, while fall explores faux fur and leather detailing.

www.coolhunting.com

Stocked in specialty stores like Barneys and Scoop and Intermix, Generation Love will sell direct on their website by the end of February 2010. In the meantime, email Audrey (audrey [at] generationlovelothing [dot] com) to order.

www.coolhunting.com

 

 

To the Culturewaves Blog...

 

What's hot right now at The Food Channel:

See what else is hot with CultureWaves »