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created over 3 years ago | Tagged: |
Sally
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So, what’s up with all of these brands with their new fangled shoes claiming to tighten and firm your legs and butt? First we’ve got FitFlop, a shoe that’s meant to ‘improve your posture’, ‘increase muscle activity’, and ‘improve muscle tone’ while you walk [because apparently exercising isn’t enough]. NOW with a new TV advert by DDB entitled “Wandering Eye”, we get to watch Reebok try to appeal to the quick-fix club too. The product is called the EasyTone sneaker, and the ad features a well-toned, fit woman and a camera person who suffers from a bad case of a ‘wandering eye’ [or rather a wandering lens]. According to Reebok their latest and greatest is meant to “work your hamstrings and calves up to 11 per cent harder…[and] tone your butt up to 28 per cent more than REGULAR sneakers” would. Sounds like typical marketing mumbo jumbo to us. Wonder how long it would take us to achieve that 11 and 28 per cent if we were simply wearing our old gimmick-free favorites?
