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Stereoview_1

created over 3 years ago | Tagged: design, brand sanctuary, model, brandalizm, name, rip off, in and out burger, mcdowells,

August

New York City is welcoming a new fast food place, “Fresh-N-Fast,” an aspiring burger chain that has absolutely nothing to do with West Coast favorite In-N-Out Burger:

www.bestweekever.tv

“In terms of the quality and consistency of the product, I would compare us to an In-N-Out,” [Owner Heath] Wolfson says. “We hope to have the same type of following.”

www.bestweekever.tv

Oh, so it’s a deliberate ripoff of In-N Out Burger. But couldn’t they have at least picked a name that less obviously ripped off “In-N-Out”?

www.bestweekever.tv

Come-N-Go Burger Enter-N-Leave Burger Inbox-N-Outbox Burger Rip-N-Off Burger Out-N-Before-That-In Burger In-AN-Out Burger McDowell’s Other suggestions? Throw ‘em in the comments.

www.bestweekever.tv