created over 3 years ago | Tagged:
All this is happening because wholesale chicken prices have turned upside down. The once-lowly wing is selling at a premium over what has long been the gold standard of poultry parts, the skinless boneless chicken breast
Buffalo Wild Wings began selling boneless wings six years ago, and the item has grown to 19 percent of sales, compared with 20 percent for regular wings. As wing prices rose and breast prices fell this year, other chains emulated the move. Wingstop, a 450-restaurant chain, began offering boneless wings in all stores this summer. Even Wendy’s, which does not sell regular wings, added boneless wings in June.
For wing-centric restaurants, boneless wings are a way to attract customers who may not like the messiness of wings, which have to be chewed off the bone. And with prices upside down, the boneless wings now act as a hedge, with the lower-cost breast meat offsetting higher wing costs.