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A Colorado company is introducing a line of beef jerky with a jolt of caffeine. "Perky Jerky" combines the usual strips of peppered beef "with an energizing additive," the Performance Enhancing Meat Snack Co. (PEMS) announced Monday. "Each package of Perky Jerky contains roughly the same amount of caffeine found in two cans of a popular energy drink," the company said in a statement.
According to PEMS' website, the idea for the product originated "after a long, hard night of energy-drink-cocktail-fueled libation" at a ski lodge. The next day, or so the story goes, the skiers ate some beef jerky from an open bag that had been drenched in energy drink the night before. "Much to [the skiers'] delight, the jerky had retained its original flavor, but had been made more tender by the accident," the website relates. "What's more, ... they realized they'd been given an extra boost -- the jerky had taken on some of the pep of the energy drink. On the next lift ride up, the greatest innovation in jerky since cracked pepper was born."
Perky Jerky is the world's first all-natural performance enhancing meat snack. Put simply, we've combined the most tender and flavorful beef jerky, with an extra dose of energy (caffeine, from the Guarana we add) to provide a jerky experience you won't find anywhere else. Whether you love it because it's the best tasting jerky around, or because it provides a nice little pick-me-up (similar to coffee or energy drinks), you're not alone. You'll find addicts in both camps.
"Creating an energizing meat snack was only half the battle," PEMS' Brian Levin said in a statement. "I refused to compromise on both the taste and the effect, so it took several years of trial and error to find the perfect combination of flavor and kick."