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created over 3 years ago | Tagged: |
Pocas
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IBM has worked on systems that can scan a crowd and estimate numbers, demographics, and where people are looking. Computer vision is sophisticated and cheap enough to make it possible to spot the logos on your drinks cup or shopping bags, and serve up ads in response – whether to reinforce your choice or promote a competitor. And now that facial recognition has become a consumer technology it wouldn’t be difficult to install a series of ad screens that tracks individuals as they move through a subway system or mall, greeting them at each turn with a particular message or character.
