created over 3 years ago | Tagged:
We've some pretty cool advertising in our time, but the new European marketing campaign from Fiat is surely one of the more memorable efforts from an automaker in recent years. In an effort to underscore the safety of its diminutive 500, both to its occupants and the animals we share our planet with, the Italian automaker has unleashed a new series of images depicting the little hatchback in various crash test scenarios.
The interesting part comes from the car's occupants, which includes a panda bear, a walrus (goo goo g'joob) and a couple of penguins. Equally as clever is the tagline, "Engineered for a lower impact on the environment," after which the ad reminds the viewer that Fiat – with an average of just 133.7 grams per kilometer – is the brand with the lowest carbon emissions in all of Europe.
What better way to advertise your eco-friendly credentials than by putting a bunch of cute animals through crash tests? We just wish Fiat would give the Walrus its bucket back