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THERE'S something very confronting about buying a beef burger from a man wearing a "Meat is Murder" T-shirt. Especially, when it's his staff uniform. But that's how things go at Murder Burger, a New Zealand gourmet burger store that appears to specialise in downplaying itself in that classic Antipodean way, with great results.

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Take the online Staff Wanted ad they used before opening their doors in the swish Auckland suburb of Ponsonby late last year. "We need a bunch of people to hang out with, make burgers and talk shit," it read. The ad specifically requested student nurses and teachers to apply, explaining, "I've gone out with two nurses and two teachers and they were all awesome."

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While mainstream takeaway bars keep it snappy, Murder Burger garnishes its list with excessive burger details. "The peanut sauce is actually selected by an Indian friend who is living here illegally but is a genius cook and an above average spin bowler," the menu says

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Their super gourmet free-range chicken burger is described as perfect for girlfriends, because "free range is food Prada". And their beef, avocado and bacon variety is always highly recommended "because we make good money from this burger". Vegetarians should go elsewhere. This joint has a proud policy of having zero vegetarian options.

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