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Advertisers want to hook people young because they want that brand loyalty that comes with a young consumer. They want to find someone today who's still going to love their product tomorrow.
A Consumer Reports ShopSmart survey reveals that strategy appears to be working pretty well. For women who often buy the same brand of groceries, 48 percent say it's the same brand they grew up with.
But is a new day dawning? Twenty-nine percent of women surveyed said they're buying more generic brands these days. Which products are women most willing to switch to a generic or store brand? Sixty-eight percent say they would go for over-the-counter generic medications, 67 percent for eggs and milk.
Consumer Reports tests a lot of store brands, and over the years has found that they can be almost as good or even better in some cases than brand-name products. They can save you a lot of money. For instance, Great Value laundry detergent from Wal-Mart did a bit better in Consumer Reports' tests than Tide with a Touch of Downy. And store-brand dishwasher detergents from Wal-Mart and Target did as well cleaning dishes as brand-name detergents, but they cost a lot less.
However, Consumer Reports ShopSmart says there's one area where women are particularly reluctant to switch from well-known brands. Surprisingly, 71 percent said they wouldn't buy anything other than their favorite brand of pet food. Perhaps those women really believe you can't teach an old dog new tricks.
Other products where Consumer Reports ShopSmart found women are less willing to switch from well-known brands: cosmetics and personal care items.
kids learn what is good from their parents. lately i have been trying more generics than ever to save money. but there are some products i am true to..like my laundry soap,milk,bread,dishwasher soap and eggs(all costco) and my jiff peanut butter and smart balance butter...because these are products i know never fail and are always priced affordably or have coupons to make them so. and there are some products i used to be faithful to that i have had a divorce from like bottled green tea because in my oppinion it tastes as if its been watered down...or certain tv dinners or fast food items because they shrunk the item dramatically but kept the price the same or even raised it for less product.or cereal where the box is the same but the product has shrunk. and in some cases if not most i have found the generic cereal/rice/pasta etc..is just as good or often better than the name brand. but there are some brands i have a lifelong marriage to..only irrconcilable differences or lowering quality could make the marriage end -roxthriftymom, 10/15/08