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The Rub and Smell Disc, a unique tool offered exclusively by CD Digital Card, is anticipated to become the new generation of discs used as marketing tools for small businesses, large corporations, and other entities.
The Rub and Smell Disc has been described as a powerful force to be reckoned with. Research from major publications including The New York Times, New York Post, and the Boston Herald has provided evidence that suggests smell can greatly influence consumer product choices. Rub and Smell discs are created with scented inks on their surface that help increase product awareness and may also inspire consumers to make purchases due to their strong recall power. Multi-Sensory marketing has been deemed one of the most effective marketing types available for a variety of promotional strategies and campaigns.\n
\nDVD Replication Manufacture - CD Digital Card is one of two exclusive providers of Rub and Smell Discs. They manufacture these discs in a wide range of scents including fresh fruit, coffee, flowers, and foods, specially tailored for each client product or service offering. These discs are available in CD, DVD, HD-DVD, and Flex VCD formats, and the smell feature is activated by rubbing their surface. The smell of the transparent scented finish can last for years. These tools are especially effective for marketers of perfumes, and those who use scented inserts in magazines and pieces for direct mail or mass marketing campaigns.