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What’s better than a gooey, icing-laced Cinnabon? Not a lot, but a pizza made with Cinnabon dough surely comes close. Atlanta-based Cinnabon is using a bakery-cafe location in Georgia’s Cumberland Mall to test new products that include the Pizzabon, a new croissant, an apple danish, cupcakes, breakfast sandwiches and iced coffees.
But who cares about breakfast sandwiches when there’s a palm-sized pizza available? The Pizzabon is pretty simple: cheese, marinara sauce, and pepperoni rest atop a thick piece of cinnamon-roll-sized dough. If your mouth hasn’t already filled with saliva, read the description again.
“In this day and age, it is incredibly important” to diversify, Karen Bremer, executive director of the Georgia Restaurant Association, told the Atlanta Journal-Constitution. “If consumers are making the trip to your establishment, you want them to find everything they want in one place. “You’ve got to innovate to satisy the demands of old customers and to create some new ones,” she said.