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created 9 months ago | Tagged: |
Pocas
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Members of BBH global internship program the Barn have launched the website www.SocialRehab.sg, providing a toolkit to help people recover from smartphone addiction, which in return enables people to connect with life outside of their smartphone. The Social Rehab toolkit takes elements of the digital world and creates tangible items such as Instaglasses instead of Instagram, ‘Twitter’ note cards instead of digital Tweets, ‘Like’ stickers instead of the ‘Like’ button and ‘Draw Something’ doodle pads instead of a smartphone application. All of these items aim to promote real life interactions over impersonal digital ones. The campaign rounds off with an event held at one of Singapore’s leading nightspots, Loof, The Rooftop Bar on 4th August 2012.
Are you tired of repeating yourself or being ignored by your friends because they are too busy on their smartphone? Social Rehab offers people the tools to enjoy real life social interactions between friends, rather than turning to their smartphones for entertainment. The campaign is leading Singapore, the country with the world’s highest iOS penetration rate, in the fight against poor cellphone etiquette. According to a recent survey, 24% of people have missed out on experiencing important moments because they were too busy documenting it with their smartphones for online sharing. Social Rehab aims to get people to log off their social networks when they are out with friends, and get back into real life friendships.
