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Mitt Romney's campaign announced Tuesday that supporters can sign up to be the first to learn of the presumptive Republican nominee's vice presidential choice by downloading a new smartphone app. “The first official way to learn the name of the Republican Vice Presidential candidate is by using our new ‘Mitt's VP’ app,” said Romney Digital Director Zac Moffatt in a statement. “Users of the app will be the first to get the news on the biggest political decision of the year through an instantaneous alert on the one device most people carry around the clock – their phone.”
But depending on how the Romney app works, it could provide even more demographic information to the Romney campaign. Upon installation, the application asks permission to access data about where a user is located, and urges supporters to log in using social networks like Twitter. That could allow the campaign large-scale data harvesting, an invaluable tool for campaign staff looking to tailor advertising and fundraising efforts.
“The historic announcement is getting closer,” said Beth Myers, the Romney adviser leading the vice presidential search, in a statement. “Soon everyone will know who Mitt Romney selects as his Vice Presidential running mate. With this new app, users can be the first to know the second member of America’s Comeback Team.”