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A Duracell Bunny is any of several anthropomorphic pink rabbits powered by batteries, used to promote Duracell brand batteries. In commercial advertisements, the Duracell Bunny is actually only one of these rabbits, powered by a Duracell battery rather than rival batteries. The point of the advertisement is that the bunny powered by a Duracell battery can continue functioning for a longer amount of time before its battery runs down. The advertisements usually feature the bunnies competing in some way, for example, a game of football or a race. The Duracell Bunny campaign was launched in 1973 and predates the Energizer Bunny, which was created in 1989. There are differences in appearance—the Energizer Bunny wears sunglasses, has larger ears, is a different shade of pink, and has a different body shape. Also, while the Energizer Bunny is a single rabbit, the Duracell Bunnies are a species. The Energizer Bunny is depicted with a drum, because the Duracell Bunny toys had drums. The Duracell Bunny advertising campaign has changed, and Duracell Bunnies are usually depicted as doing something other than beating a drum. The Duracell Bunny does not appear in North America, due to Energizer filing a trademark claim for the marketing use of a "battery bunny" in the United States and Canada.
The Duracell Bunny was originally trademarked for use in the U.S. and other countries. Duracell failed to renew its U.S. trademark of the bunny and as a result, lost it
Energizer, seeing an opportunity, trademarked a new bunny for its use.
In Europe & Australia the term "Duracell Bunny" has entered the vernacular as a term for anything that continues indefatigably while in North America the term "Energizer Bunny" has a similar connotation.
It began in 1973, when the Bunny made his debut. He showed people around the world that Duracell batteries lasted much longer than ordinary and inexpensive zinc carbon batteries. The Bunny, powered by Duracell batteries, was able to outlast all others no matter the challenge, and continues to do so today.
The Duracell Bunny has traveled around the world, from Asia and Australia to Columbia and Croatia and plenty of countries in between. The Bunny brings an engaging, lively personality to personal power and, time after time, demonstrates why Duracell’s batteries last so long.
Over time, the Bunny has evolved to keep up with the times. His evolution runs parallel to the consistent improvements in the quality and power of Duracell batteries and power products. Today the Duracell Bunny is one of the most widely recognized brand icons in the world, demonstrating why Duracell gives you the winning edge.