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When this summer's drought turned her prized lawn brown, Terri LoPrimo fought back, but not with sprinklers: She had it painted green, making her suddenly lush-appearing yard the envy of her neighborhood.
The Staten Island, N.Y., resident and her husband, Ronnie, hired a local entrepreneur to spruce up their yard by spraying it with a deep-green organic dye. By Monday, the couple's property was aglow with newly green blades of grass and no watering needed to sustain it.
LoPrimo paid $125 to green up her roughly 830-square-foot lawn. She said it was worth every penny to keep her home of 33 years graced by an attractive yard.
He charges 15 cents per square foot to spray on a non-toxic, environmentally friendly turf dye that he said is commonly used on golf courses and athletic fields to give them a lusher appearance. Perazzo said the dyed lawns will hold their verdant look for a few months, in some cases up to five months.
Kansas City, Mo.-based Missouri Turf Paint Inc. has been selling latex turf paints for more than 40 years. Company president Jon Graves said his primary customers are golf courses looking to keep their greens attractive and athletic fields "getting ready for show time."
Howland said he started Arizona Lawn Painting after the foreclosure crisis left scores of Phoenix-area homes empty and their lawns neglected. He charges $200 for up to 3,000 square feet, and more if there are numerous lawn features to paint around. Some of his customers have been residents fearful that their homeowners' associations will penalize them for letting their lawns fade.