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Animals_47

created 10 months ago | Tagged: esteem, pop up lifestyle, power plays, sensory appeal, physiological, belonging, italian, car, espresso,

2martens

The Italian car manufacturer Fiat has created the perfect vehicle for coffee-lovers. As of October this year, the Fiat 500L will come with a Lavazza espresso maker between the passenger and driver seats. What used to be a cup holder, is now a sophisticated appliance that is locked into its docking station to avoid any spillage. To brew a fresh cup of coffee, users simply fill the small machine with water and insert a Lavazza pod. However, it would only produce a fresh cup of espresso when the car is stopped.

www.psfk.com