created 11 months ago | Tagged:
Here are top line trends from the Technomic Pizza Consumer Trend Report:
Combo-meat varieties and calzone-style stuffed pizzas stand out as growth areas at LSRs (QSR). At FSRs, there has been slight growth in the number of veggie/garden and combo-meat pizzas.
Chicken's adaptability contributes to its widespread use as the top listed protein topping in the full-service segment and third most-frequently listed protein in limited-service, largely due to barbeque and Buffalo chicken varieties.
The latest menu trends call for authenticity, from Neapolitan, Sicilian and other regional Italian interpretations, to depth-of-flavor preparations, such as hearth-baked, wood-fired, coal and brick-oven cooking.
37 percent of respondents order pizza from non-pizza limited-service and fast-casual restaurant locations once a month, signaling room for growth for these concepts and a potential threat for LSR pizza chains.
49 percent of consumers are purchasing pizza from a grocery store once a month, making it the second leading foodservice source for pizza, surpassed only by LSR pizza restaurants (71 percent).
All foodservice pizza purchases have increased over the past two years, but carryout and dine-in pizza occasions have increased the most; 68 percent of consumers now order carryout pizza once a month or more, followed by 45 percent who say they order pizza for dine-in.