www.fastcasual.com

"The emergence of fast-casual style pizza is a factor in future pizza market growth" Based in Columbus Ohio, Mypiada.com has 6 locations and incorporates a Chipotle style "line" where they take their signature flat bread crust and let the consumer select ingredients to customize the pizza… after which they put it into the oven cooked to order. There is great "theater" in the restaurant… Piada has chicken, salmon and sausage cooking right in front of you. No doubt the wonderful aromas are stimulus for consumers to order! Daren says that "Piada is emphasizing a street food experience. They are taking a proven service format consumers embrace from the likes of Chipotle and Subway and blending it into an Italian style format". This is an example of the mashup trend occurring in foods.

foodbeverage.about.com