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created 10 months ago | Tagged: |
2martens
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This is kind of amusing: Virgin Mobile Australia has centered a whole new ad campaign from Euro RSCG around Doug Pitt—an unknown dude who happens to be Brad Pitt's brother. The point is that Virgin's plans are a gread deal for anyone, whether you're somebody or just a nobody like Doug. "Doug's just a regular guy," says copy on the website.
Doug has the Pitt face for sure—it's just a bit less hearthrobby, perhaps. "Everyone deserves the celebrity treatment. Even a celebrity's non-celebrity sibling," says further copy on the site. Elsewhere, the carrier claims to offer "celebrity deals at celebrity brother prices." The more famous Pitt has not commented on the campaign, but is surely lounging on some fancy beach as we speak, shaking his head, wishing he'd written Doug that check he asked for last month.
