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created 10 months ago | Tagged: |
Yorch
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Carlsberg created a full-page print advert that could be folded up to create a bottle opener for their beer.
A print advertisement by Duval Guillaume for Carlsberg in Belgium encouraged readers to use it as a bottle opener for their beer. The full-page ad entitled “Probably the best ad in the world” could be torn out, folded, and used to open a bottle of Carlsberg. This innovative concept tied a useful function to branding, encouraging interaction and engagement.
