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The extra mile Nokia is going to promote their fresh out of the factory Lumia phones is simply amazing. Their latest attempt to promote their Windows Phone 7 running Lumia smartphones includes some bizarre ingredients. Let the fun begin. As you may have figured it out by now, Nokia Germany has put a Lumia 800 device into a solid block of ice as part of their Amazing Everyday campaign. Then they've put it on the street and let the surprising sight gather the crowds. There's a twist. Whoever manages to fight their way through the ice and sets the Lumia 800 free wins it for themselves. And here's a video of people's attempts.

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