CultureWaves does not fully support Internet Explorer or Safari right now. Please install and use Firefox.
Saraswati

created 10 months ago | Tagged: science, physiological, guys and dolls, marketing, feminine, sexist, wtf, girly,

Sally

Come on. Did anyone actually think this video—which looks convincingly like an outtake from any CoverGirl commercial ever—could possibly work to encourage women to pursue careers in science? Really? Really? The scientist in the video is a man! And at one point a high-heeled shoe takes up the entire frame. Like a Payless Shoes ad! Ugh. Why. [TheAtlantic]

gizmodo.com

gizmodo.com