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created 10 months ago | Tagged: |
Locke!
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Christian Dior is going all out to promote its fragrance Line Dior Addict. To make sure all you lovely ladies get addicted to their new fragrance they are fiercely using the social media including various Facebook and Twitter activities, a mobile app and a shirt film too. Dior launched the Addict Facebook app where users are required to find the ‘Dior Addict Frequency’ by clicking on an old-fashioned radio bar until they find the correct radio frequency and a film teaser appears. Cool right? The film in question is titled ‘and Dior created women’ which is 3 min long and debuted on June 20.
The fun part is where you get exclusive backstage footage from the film shooting, tips on style and make up and can create your own ‘Addict’ magazine cover. This campaign is aimed at PYT’s who may not afford a ridiculously expensive Dior handbag or apparel but can enjoy owning a Dior fragrance. Touché.
