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Strange that it came from an ad agency, but TBWA/Hakuhodo’s MIRAI NIHON Project (Future Japan Project) has the goal of creating more sustainable living for a Japan that is looking for ways to stay less reliant on the grid.
In this case, going 100% off the grid as the house generates its own power and even purifies seawater from the ocean it’s next to. Clean water isn’t exactly a thing that Japan is in short supply of (literally pouring out of the ground), but the world certainly has those needs.
More than twenty companies were used in the building of the house, from the kitchen to the electric car, and now the house itself is a product that can be purchased.
An interesting move for an ad agency to take, but it’s a timely one. I have trouble picturing a real “off the grid” existence in Japan given that it’s hard to even define the edges of the grid or get away from it when you’re trying. Still, it’s good to see Japanese technology and know-how being brought together in practical ways with global possibilities.