created 11 months ago | Tagged:
A beer company in Argentina has produced a novel way for drinkers to get their drink - if they are strong enough. The vending machine, which serves a brand called Rugbeer, needs to be 'tackled' before it provides both a drink and possibly a dislocated shoulder. As the name implies, this is a marketing campaign for fans of rugby, which is more popular than football in the north of the country.
And the marketing stunt seems to be working, with the company reporting a 25 per cent increase in sales in pubs where the machine is installed.
t seems a smart money-maker for the company for another reason - after paying your money you get to ram the machine - and if you hit it too weakly, no can comes your way.