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She describes her books as ‘romantic fantasy’ stories, which offer women a ‘holiday from their husbands’. And it seems millions are taking EL James at her word – with her explicit novel Fifty Shades of Grey now the fastest selling paperback since records began. The novel, the first instalment of an X-rated trilogy, has beaten JK Rowling and Da Vinci Code author Dan Brown to the UK record.
At first, most sales of The Fifty Shades series, about a depraved relationship between a young female virgin and her rich older lover, were of the more discreet ebook version. But, as the trilogy’s popularity has soared, physical book sales have taken off.
Last week alone, the first instalment sold more than 100,000 paperback copies – a feat most of the Harry Potter books and all of the Twilight novels failed to achieve. Fifty Shades of Grey has been Britain’s best-selling book for nine weeks, while the trilogy has held the top three spots on the UK paperback book chart for the past six weeks.
He said: ‘It is highly unusual for a book to sell so well without there being a film adaptation or the author being well known, like Dan Brown or JK Rowling. ‘Clearly it has become acceptable for something like this to be talked about openly.’
