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Us_kaord

created about 1 year ago | Tagged: sensory appeal, physiological, brand sanctuary, jewelry, brandalizm, watch, usa, united states, rolex, guys dolls, armed forces,

William A Cunn

Comic strips and luxury watches typically have little in common, which is why these Bamford DRx Army Navy Watches ($24,500-$32,500) are so unique. The result of a collaboration between King Features Syndicate and Darren Romanelli, these custom Rolexes have been created by the loving hands of the Bamford Watch Department. Beetle Bailey appears on the face — and hands — of a customized Submariner, while Popeye makes his presence known on the front of a customized Yacht Master, and each arrives in an appropriately Army- or Navy-themed metal box, along with a nylon strap, and a custom comic strip. Limited to just 20 examples each and available at eight select boutiques in LA, Miami, Paris, London, Tokyo, Hong Kong, and Singapore.

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