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The Bacon Sundae at Burger King

created over 3 years ago | Tagged: entertainment, design, sensory appeal, physiological, dessert, burger king, success, bacon, sundae,


Just when we thought fast food news could not get any more exciting, Burger King announced that it will be offering a bacon sundae throughout the U.S. this summer.

The dessert — a 510 calorie monstrosity featuring both a whole strip of bacon and bacon crumbles atop a fudge and caramel sundae — was released in April in Nashville to reasonable fanfare, but will now receive a wide release as part of Burger King’s expanded summer menu. This move coincides with the world’s second largest hamburger chain’s new strategy to rebrand itself, changing its tagline from “Have It Your Way” to “Taste Is King.” It’s already made several changes to its menu this year, adding new snack wraps and salads and adjusting its recipes for staples like French fries and the Whopper.

Burger King first saw success for its bacon sundae earlier this year when it “took Nashville, TN by storm,” according to a company press release. The cold treat — which boasts 8 grams of fat and 61 grams of sugar — is described in the release as a “sweet and savory dessert [featuring] rich and creamy vanilla soft serve, drizzled with chocolate fudge, caramel and topped with bacon crumbles, complete with a thick-cut, hardwood smoked bacon garnish.”




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