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A Food Truck to Promote a Cookbook?

created over 3 years ago | Tagged: esteem, entertainment, design, pop up lifestyle, power plays, belonging, television, recipes, cookbook, promotion, rachel ray, food truck,


Here are a couple of photos of television personality Rachael Ray's pop-up food truck in New York City. It's a promotional stunt for her new cookbook out today, The Book of Burger. According to Amazon, "Rachael's friends from the New York and South Beach Wine & Food Festivals' Burger Bashes also contribute their award-winning recipes," including Bobby Flay and Masaharu Morimoto. Also: "Rachael even shares her legendary pickle recipe."




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