created 11 months ago | Tagged:
Similar to Tesco’s virtual store experience, German shoe retailer Goertz has turned outdoor media into retail space. What’s interesting this time is that the experience is getting more personal & more social.
An installation using 3 Kinect sensors means people can virtually try on any shoe from the Goertz catalogue.
Social sharing is built into the experience via facebook. A QR code is generated linking users to the mobile commerce site with the shoe, size and colour – ready for purchase and next day home delivery.