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created 12 months ago | Tagged: |
D Salgado
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To show that the online royalty-free photo archive Getty Images is capable of helping anybody tell any story they want—Brazilian ad agency AlmapBBDO created a commercial using 873 stock images to tell a story. Called ‘From Love to Bingo’, the ad agency took 6 months to sift through 5,000 photographs from the site to find images to create the 1-minute video. It features 15 images per second, a speed fast enough to transform the series of images into a video—to tell a story without the need for text. “The clip is made up of 15 snapshots per second,” AlmapBBDO said in a statement. “All of the pictures show different people in different places, yet they fit together to make a single story.” While working on the video, the script had to be improved and built on, so that the story could be understood.
