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Everything old is new again at Carvel Ice Cream, which has debuted its new “classic cool” look. From a streamlined menu and powerful new graphics to new innovative cake designs, Carvel couldn’t be more proud to unveil its fresh positioning and appearance inspired by the 78-year history of the brand.

From top to bottom, each Carvel retail location has undergone a classic cool transformation, including fresh paint, new graphics, and updated menuboards and signage. Employees will greet customers in retro-inspired uniforms. Even the Carvel logo has been re-engineered to reflect the brand’s nostalgic nod.

“For almost eight decades, we’ve been innovators in the ice cream field,” says Carvel President Gary Bales. “Tom Carvel’s spirit of collaboration and revolution is still alive and well, and we couldn’t be more thrilled by what lies ahead for our brand. I invite guests new and old to visit our shoppes and enjoy the cool new experience!”