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created about 1 year ago | Tagged: |
Locke!
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From the company that said it never would. Tumblr is planting a little billboard next to your dashboard stream.
So Tumblr is getting ads! They're not going to be in-your-stream ads like Twitter is experimenting with, or text-block advertising like Google AdWords. Tumblr is renting out a relatively new site feature, the Tumblr Radar block on the right hand side of your dashboard, for sponsored content. (See above.) This was inevitable, of course — Tumblr is a ridiculously ripe platform for advertising, and the company just got $85 million in fresh cash from investors late last year. It's worth remembering that sometimes CEOs just say things that make them feel good. Advertising probably still turns Karp's stomach! Just not as much as the thought of losing Tumblr, or the prospect of making money. Next up: Instagram.
