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el Jimador, 100 percent blue agave tequila, announces the launch of its “Cinco de Jimi Cup” contest in which participants can win a trip to Casa Herradura in Jalisco, Mexico to play a friendly match alongside former soccer legends from the U.S. and Mexican National teams. Eleven prize winners will receive round-trip airfare, accommodations, and local transportation for themselves and a guest.
“Cinco de Jimi Cup is an extension of our overall commitment to create once-in-a lifetime experiences for soccer fans,” said Jesus Ostos, tequilas brand marketing group manager. “We are thrilled to kick off the first of a series of interactive contests leading up to Brazil 2014 to engage consumers with the brand in a memorable way.”
To enter, adults 21 and older must define what they are made of by creating a list of characteristics that define them by percentage. The “Tell Us Your 100%” submissions will be accepted through el Jimador’s Facebook page at www.Facebook.com/elJimador under the “Cinco de Jimi Cup” tab, from March 15 to May 6, 2012.
A panel of judges will review the entries and select 11 winners based on originality, personality and use of el Jimador brand. The winners will be announced by May 9, 2012 and be contacted via e-mail or phone. The friendly match with former Mexican and U.S. National Team soccer players will be held on June 6, 2012 at Casa Herradura’s Hacienda San Jose del Refugio.
