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created about 1 year ago | Tagged: |
Yorch
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In PSFK’s last Future of Retail report, we talked about the system that department store LL Bean had been trialing to help shoppers make decisions about buying shoes. In that example, when a shoe was removed from its stand, it would trigger a video to play nearby to explain the story behind it, and give other additional information.
Last week sportswear brand New Balance opened a flagship store in Boston and they seem to be employing a similar feature to LL Bean. Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are picked up from a wall display.
Created by ad agency Almighty, their blog comments:
Named ‘the Line Up’ by New Balance, the experience uses embedded RFID tags to trigger content on in-store screens when shoes are picked up from a wall display, or placed on a featured display area.
Almighty’s blog also says that the store plans to have an interactive altar — a Microsoft Surface table which would recognize the shoes placed upon then and provide information about the shoe and the story behind it.
