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Nike has teamed up with online football retailer Pro Direct Soccer to create an e-commerce football app, which also integrates a broad range of football-related content.
As with any app worth its salt, ‘social’ plays a key part in Pro Direct Soccer Zone. Twelve (Nike-sponsored…) footballers have their own profiles within the app, including Wayne Rooney, Cristiano Ronaldo, Gerard Pique and Jack Wilshere. Each profile is a stream of news, on-pitch performance gear, off-pitch leisure wear, photography and videos, all of which is interspersed with updates from the athlete’s Facebook and Twitter accounts.
Each player’s chosen products can be explored in detail, and high-res images accompany each item, as do pretty comprehensive product specifications – in short, it helps football fans kit themselves out exactly like their heroes.
Users can also create their own profiles that match those of the pros, with each profile tailored to the individual’s position, style and playing standard.
The app offers access to Nike’s HQ in Beaverton, Oregon, where members of its Football Research & Development team have been interviewed about the design and testing processes that goes into the development of Nike products. These video interviews won’t be made available elsewhere.