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These days, designers are bursting at the seams to collaborate with stores, and with good reason: Jason Wu for Target sold out in hours and Versace’s collection for H&M was just as sought-after. Now, it’s Diane von Furstenberg’s turn. The designer of the iconic wrap dress has shrunk her sights and come out with a collection of baby and little girl's clothing for GapKids.

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It’s DVF’s first collaboration, but she has stayed true to her roots. There are wrap dresses, belted rompers, espadrilles and even a few brightly colored bathing suits — and of course, plenty of her signature patterns. "(As a designer), you want to do something that both mothers and children will love," von Furstenberg told Savannah Guthrie on TODAY Friday. "And I think we really have done that. I think it’s very fun, happy and optimistic and practical."

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