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created about 1 year ago | Tagged: |
Yorch
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Everybody knows the rules of Scrabble (and Words With Friends which made it social) and this campaign from Duval Guillaume Modem is a fantastic way of promoting the new game, Scrabble Trickster. With a set of 100 randomly generated characters, you must write the highest scoring sentence you can think of before tweeting it. Every day, the highest scoring tweet wins a Scrabble Trickster game for themselves.
The reason it’s brilliant is that it highlights what Twitter and Scrabble have in common (limited characters) and creates a game that anyone can get involved in. The popularity of games like Words With Friends is mainly down to the social element and this certainly gets people competing against each other. Also, each tweet is directed at @twitsscrabble so that the name and the brand is spread throughout the Twittersphere in a non-intrusive manner.
