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If you thought men in tights was a sartorial statement best left to medieval jesters, think again.
The underwear staple for women is making its way into wardrobes of the opposite sex - and the look is gaining popularity.
Cult or fad, the trend has gained some momentum of late, with Racked even conducting a poll as to the best name for the dubious new dressing habit.
While it was WWD who coined the term 'mantyhose', brosiery' is a clear leader in the survey, ahead of 'guylons', 'he-tards', and 'beau-hose' - a term surely reserved for the most confident men out there.
Function over form may be the truest drive behind the sales and there is some sway in the figures that show sales are strongest in some of the world's coldest countries: 'The mantyhose are most popular with customers from Germany, France, Scandinavia, Canada and the U.S.' says Mr Cavallini.
Where long-johns were once the norm to ward off cold winters among northern European men, could skull-emblazoned designs finally be giving mainstream male shoppers an excuse to get back into tights?