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created about 1 year ago | Tagged: |
Yorch
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Mercedes have recently launched a series of cars that include a new feature which alerts you when there is a car parking space free as you drive past and the smart new technology is set to be fitted to all future cars. To make people aware of the new feature they developed a smart campaign that featured a fleet of tweeting cars that drove around a city looking for free parking spaces. The campaign ran during the busy Christmas period where parking spaces are notoriously hard to find and every time one of the cars drove past an empty space they automatically sent a tweet to a special feed to alert followers. So rather than people having to spend hours driving around a city looking for that elusive space they could simply open up Twitter and get a run down of all the spaces in the area. It’s a smart campaign from Mercedes and it highlights the feature in a brilliant way while providing something of real use to owners of all cars. The only thing I worry about is how lazy technology is making us all, long gone are the days when we could simply park our own cars!
