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created about 1 year ago | Tagged: |
Locke!
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A new collection of all-natural range of pasta sauces and pesto with the motto 'nothing to hide', Zest introduced a fresh and free styles of packaging seldom see in a natural produce market. Designed by London based Designers Anonymous, the packaging range features naive 1950's style illustrations of male and female naturist characters each proclaiming the 'free from artificial anything' message, whilst preserving their modesty with a key ingredient. The characters are found again on the back of the jar, this time displaying the complete list of ingredients, proof that that there is nothing to hide. With each of the characters appear distinctive and holding a sandwich board with the speech bubble, the artwork very well reinforce an informal yet important message across, that is all natural and nothing to hide ingredients.
