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Thanks to cookery programmes such as the Great British Bake Off and Baking Made Easy baking is back in vogue. According to the UK's biggest food website, bbcgoodfood.com the word 'cake' has replaced the word 'chicken' as the most searched-for food term.
Pizza has also scaled up the list of popular searches, from 10th in 2010 to 4th as people strive to reduce their shopping bills.
Meanwhile pasta, another economical comfort food staple, has entered the top ten list of most-searched recipes for the first time. Commenting on the findings Gillian Carter, editor Good Food Magazine said: 'It's not surprising that in tough times we reach for comforting food. 'One of the ways we keep calm and carry on is with cake and a cuppa - or our imported national favourites - pasta and pizza.'
While cake topped the list for 2011 it is expected that trends will change in the first half of 2012 as people start New Year diets, Carter added: 'However, with a New Year comes a fresh start, so many of us will want to shed a few pounds.'